Software engineer · Automattic · Scotland

I’m Katja.
I help build a better web.

I’m Katja, a Scotland-based software engineer at Automattic. I work on Elasticsearch and back-end systems. My fifteen-plus years in WordPress span development, infrastructure, architecture, support and teaching. My experience shapes my customer-first approach to engineering.

Katja Paavola smiling, wearing round glasses and a red floral dress

15+ years in WordPress, from support and systems to back-end and data.

  1. 2010Started building and supporting WordPress sites
  2. 2018Joined Automattic
  3. 2023Moved into engineering as a Developer Apprentice
  4. Feb 2024 – nowSoftware Engineer: back-end, Elasticsearch, data

01 / What I do

I make sense of problems and help people understand them.

  • Search engineering

    My main focus is Elasticsearch, Jetpack Search and back-end systems.

  • Hosting & infrastructure

    Caching, edge nodes, reverse proxies, DNS and performance.

  • Writing & teaching

    Technical docs, training material, onsite workshops and efficient support processes.

02 / My work

Where I’ve contributed.

03 / Experience

From support to search engineering.

  1. Feb 2024 – now

    Software Engineer · Automattic

    Search engineering focused on Elasticsearch and Jetpack Search, alongside back-end development.

  2. 2023–2024

    Developer Apprentice · Automattic

    Back-end work on plugins including WP Job Manager and Sensei.

  3. 2020–2023

    Premier Support Engineer · Automattic

    Provided white-glove technical support and architectural guidance to enterprise customers on WordPress VIP, working closely with a Technical Account Manager and engineers on my team.

  4. 2018–2020

    Happiness Engineer · Automattic

    Supported Jetpack, VaultPress and Akismet users; wrote docs and scripts to improve support.

  5. 2016–2018

    Happiness Engineer · Flywheel

    Tier 3 technical support covering server diagnostics, OS upgrades, reverse proxies, DNS and performance. Trained new hires.

  6. 2010–2016

    Other experience

    Ran Paavola Studio, providing WordPress development and support consulting for multiple theme studios, alongside documentation and hosting infrastructure.

04 / Skills

The skills I bring to my work.

Development
  • PHP
  • JavaScript
  • Shell scripting
  • API development
  • Exploring AI
Platforms & systems
  • WordPress
  • Elasticsearch
  • Linux
Infrastructure
  • Caching
  • Reverse proxies
  • DNS
  • Performance
Support & teaching
  • Technical writing
  • Training
  • Support operations

05 / Education

Theology taught me how to think.

  • University of St Andrews

    Master of Letters, Systematic and Historical Theology

  • Laurentian University

    Bachelor of Arts, Religious Studies

06 / Contact

Say hei and reach out.

Hei is Finnish for hello. Get in touch on LinkedIn, or find me on GitHub.